As jobless numbers continue to bode unfavorably for the American worker as D.C., Wall St. and Corporate Boards decide the fate of America, one wonders if the economy will ever be the same again? The fact is consumerism is a lot of work. As individuals are forced to get along with less the idea that they need more becomes weaker. Americans may begin to realize what little they really do need to get along. As well as starting to ask strong questions as consumers about why many services cost more for Americans than they do for any other civilized country in the world?
There is often the cry that American workers need to compromise and get less from employers. Stating the other more competitive countries out there. However, they only tell a part of the story. The cost in utilities, cell phone services and other such day to day costs are also much lower in many cases in those more competitive countries. Those who want the American worker to give up their wages and benefits yet offer no price reductions in other sectors to compensate in some way for this wage loss is unjust at best.
The thing is, while these entities continue to play games with Main St. folks they may risk a change in consumerism. People may start to learn how little they need. When consumers begin to become more conscious of their spending they may begin to realize how much they can do without and still be happy. They may start to become more reliant on personal relationships instead of sports and media for entertainment. They may become more savvy about their purchasing power in the marketplace.
The powers that be are playing a dangerous game in their lack of will to improve the job market and refusal to “prime the pump” of the Main St. economy. The longer they delay in the stimulation of job growth in this nation, the more the citizens of the nation may no longer feel the need to employ the services of companies who show little regard or patriotism for the country that affords them so much. If limited spending becomes more entrenched in the social fabric, a new reality of spending could forever change the face of the U.S. consumer economy.